Better Life achieved the award for ‘The most innovative retailer of the year 2006”
This award is intended to recognize innovation in the retail industry. The participants had to demonstrate innovation and originality in terms of product mix, retail ambiance, customer service, or design creativity. They also had to demonstrate how their new initiatives have translated into stronger attraction for visitors, increased sales, or higher customer satisfaction.
The nominees in this category were: Adidas, Crossover Bollywood Se, Jennyfer Dune (Shoe plaza) and Better life Appliances & Accessories.
Simon Thomson, Principal of Retail International handed over the award to Mr. Ajai Dayal, General Manager – Retail & Marketing, Better Life.
