The growth of Better Life’s online business during the pandemic is a key indicator of change in purchasing behavior. Better Life aims to adapt to this change and is building greater efficiency into their e-commerce model. A key element is the fulfilment of orders through an effective delivery method. This has been facilitated through the appointment of a strategic partner - Aramex.
Hamad Al Gurg, CEO of Better Life explained: “Entering into a partnership with Aramex, an industry leader in the e-commerce customer deliveries space, is a reflection of our commitment to deploy an efficient customer delivery model. This relationship will help us evolve and provide a platform to further develop our customer experience agenda, enabling Better Life to be the brand of choice.” Better Life’s Domestic Delivery agreement with Aramex will allow customers to place orders online below AED 500